privacy policy
Effective Date: 28/05/2025
1. Introduction & Scope
Welcome to To Morocco! This Privacy Policy explains how we collect, use, and protect your personal information when you visit or use our website at www.widemorocco.com (the “Website”).
We are committed to protecting your privacy and being transparent about how we handle your data. This policy applies to all users of our Website and services, whether you’re browsing our travel content, booking trips, or subscribing to our newsletter.
By using our Website, you agree to the collection and use of information as described in this Privacy Policy.
2. Information We Collect
Information You Provide Directly
When you interact with our Website, you may choose to provide us with personal information, including:
- Contact Information: Name, email address, phone number, and mailing address
- Payment Details: Credit card information, billing address, and payment preferences (processed securely through our payment partners)
- Travel Preferences: Destination interests, travel dates, accommodation preferences, and special requests
- Account Information: Username, password, and profile details if you create an account
- Communication: Messages, reviews, feedback, and any other information you send us
Information We Collect Automatically
When you visit our Website, we automatically collect certain information about your device and browsing behavior:
- Technical Information: IP address, browser type and version, operating system, and device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
- Location Data: General geographic location based on your IP address
- Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
3. How We Use Your Information
We use your personal information for the following purposes:
To Provide Our Services: Process bookings, manage reservations, facilitate travel arrangements, and provide customer support.
To Personalize Your Experience: Customize content recommendations, show relevant travel deals, and tailor our services to your preferences.
To Process Payments: Handle transactions securely and maintain billing records for your purchases.
To Communicate With You: Send booking confirmations, travel updates, respond to inquiries, and provide customer service.
To Improve Our Website: Analyze usage patterns, fix technical issues, and enhance user experience.
For Marketing Purposes: Send newsletters, promotional offers, and travel inspiration (with your consent where required).
To Meet Legal Requirements: Comply with applicable laws, regulations, and legal processes.
4. Cookies & Tracking Technologies
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services.
Types of Cookies We Use
Necessary Cookies: Essential for the Website to function properly, including security features and basic navigation.
Performance Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage statistics.
Functionality Cookies: Remember your preferences and settings to provide a more personalized experience.
Advertising Cookies: Used to display relevant ads and measure the effectiveness of our marketing campaigns.
Managing Your Cookie Preferences
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete existing cookies
- Block cookies from specific websites
- Block third-party cookies
- Clear all cookies when you close your browser
Note that disabling certain cookies may affect the functionality of our Website.
5. Third-Party Sharing
We may share your information with trusted third-party partners to provide and improve our services:
Booking Partners: Hotels, tour operators, airlines, and other travel service providers to fulfill your reservations.
Payment Processors: Secure payment platforms to process transactions (we never store complete payment card details).
Analytics Providers: Services like Google Analytics to understand Website usage and improve user experience.
Marketing Partners: Advertising platforms and email service providers to deliver relevant content and promotions.
Legal Requirements: Government authorities or legal entities when required by law or to protect our rights.
We ensure all third-party partners maintain appropriate data protection measures and use your information only for specified purposes.
6. User Rights & Choices
You have important rights regarding your personal information:
Right to Access: Request a copy of the personal information we hold about you.
Right to Correct: Update or correct inaccurate or incomplete information.
Right to Delete: Request deletion of your personal information (subject to legal and contractual obligations).
Right to Restrict Processing: Limit how we use your information in certain circumstances.
Right to Data Portability: Receive your information in a structured, machine-readable format.
Right to Opt-Out: Unsubscribe from marketing communications at any time.
Right to Object: Object to certain types of data processing, including direct marketing.
To exercise any of these rights, please contact us at info@widemorocco.com. We will respond to your request within 30 days and may need to verify your identity for security purposes.
7. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy:
Newsletter Subscriptions: Until you unsubscribe or request deletion.
Booking Records: Up to 7 years for tax and legal compliance purposes.
Analytics Data: Typically anonymized and retained for up to 2 years.
Customer Service Records: Up to 3 years to maintain service quality and resolve disputes.
Marketing Data: Until you opt-out or as required for legitimate business purposes.
When personal information is no longer needed, we securely delete or anonymize it.
8. Security Measures
We implement robust technical and organizational measures to protect your personal information:
Encryption: All data transmission is secured using HTTPS encryption and SSL certificates.
Access Controls: Limited access to personal information on a need-to-know basis with strong authentication requirements.
Regular Security Audits: Ongoing monitoring and testing of our security systems and procedures.
Data Minimization: We collect and process only the information necessary for our stated purposes.
Secure Storage: Personal information is stored on secure servers with appropriate backup and recovery procedures.
While we strive to protect your information, no internet transmission or storage system is 100% secure. We encourage you to use strong passwords and keep your account information confidential.
9. International Transfers
As a travel website serving global customers, your personal information may be transferred to and processed in countries outside your home country, including Morocco and other destinations where our service providers operate.
When we transfer data internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by relevant data protection authorities
- Adequacy decisions recognizing equivalent data protection levels
- Your explicit consent for specific transfers
These measures ensure your information receives the same level of protection regardless of where it is processed.
10. Children’s Privacy
Our Website and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18 years of age.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at info@widemorocco.com. We will promptly delete any such information from our systems.
If you are under 18, please do not use our Website or provide any personal information without parental consent.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make significant changes, we will:
- Post the updated policy on this page with a new effective date
- Notify you via email if you have subscribed to our communications
- Provide prominent notice on our Website
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don’t hesitate to contact us:
Email: info@widemorocco.com
Website: www.widemorocco.com
Response Time: We aim to respond to all privacy inquiries within 48 hours during business days.
For urgent privacy matters or if you believe your personal information has been compromised, please contact us immediately using the email address above.
Thank you for trusting To Morocco with your travel dreams and personal information. We’re committed to protecting your privacy while helping you discover the magic of Morocco.